Dan Paradiso

“Dan sees the world through a dynamic lens—one that blends strategy, and an innate curiosity for what’s possible. He thrives at the intersection of vision and execution, where bold ideas meet calculated precision. A seasoned leader in sales and marketing, he’s spent over 20 years navigating both branded and independent hotels, crafting strategies that don’t just move the needle but redefine success.Great strategy isn’t just about numbers; it’s about people. It’s about understanding what motivates, what excites, and what creates lasting connections. When we focus on that, growth follows.”

Perhaps it was the constant pulse of city centers or the ever-changing landscapes of resorts that shaped his approach. Having worked in destinations both domestically and internationally, Dan has developed an ability to see patterns, anticipate shifts, and strategize with brands that resonate on a global scale. Adaptability and foresight are his strong suits, but his greatest strength? Bringing teams together with a shared sense of purpose.

At Makeready, Dan leads the charge in commercial strategy and revenue generation. His role isn’t just about driving numbers—it’s about shaping a structure that feels intentional, unique, and deeply connected to the community it serves.