Edita Matic

Edita sees hospitality as both an art and a science—a perfect balance of intuition and intelligence, where human connection meets the power of data. With over 20 years of experience in revenue management, digital strategy, and sales, she has mastered the craft of turning insights into action, leveraging technology to create seamless, guest-driven experiences that feel as effortless as they are intentional.

“Numbers tell a story, but it’s the people behind them that bring it to life. True success comes from blending data with instinct, strategy with heart.”

Her career has taken her from bustling city hotels to tranquil resort destinations, sharpening her ability to adapt, anticipate, and innovate. No matter the market, she’s always focused on the same thing—creating meaningful impact. At Makeready, Edita leads the charge in revenue strategy and digital transformation, integrating technologies to optimize performance. She thrives in complexity, finding clarity in the details and opportunity in the unknown.

For Edita, strategy isn’t just about algorithms and analytics; it’s about collaboration. She believes that the best solutions come from shared ideas and bold conversations, from teams that challenge the status quo and embrace change with confidence.

Whether uncovering the next great destination while outside of work, or fine-tuning the perfect strategy, she brings the same level of energy, curiosity, and creativity to everything she does.