Tiffany Alves

Magnetic. Fearless. Naturally hospitable. Tiffany has never believed hospitality is something you learn. To her, it's something you live.

Growing up in a traditional Portuguese family, welcoming people wasn't reserved for special occasions. It was simply a way of life. The door was always open, the table always growing, and everyone was treated like family. Long before she ever stepped into a hotel, Tiffany was already learning the art of making people feel like they belonged.

"I WAS BORN TO DO THIS. HOSPITALITY WAS HAPPENING AROUND ME LONG BEFORE IT BECAME MY CAREER."

That foundation became the jumping point for a career spent helping redefine what hospitality could be. Working alongside some of the industry's most respected leaders and iconic lifestyle brands, Tiffany developed a reputation for thinking differently, building meaningful relationships, and challenging the status quo. She believes the best partnerships aren't transactional. They're built on trust, realness, and a shared vision for creating unforgettable experiences.

As Vice President of Global Sales, Tiffany leads with infectious energy, radical optimism, and a deep understanding that people don't simply choose hotels, they choose how those places make them feel. Every conversation is an opportunity to create connection, tell a story, and inspire what's possible.

"WHEN YOU LEAD WITH HEART, PEOPLE DON'T JUST BUY INTO AN IDEA. THEY BELIEVE IN IT."

Outside of work, Tiffany's creativity takes a turn. Fashion has long been one of her greatest sources of inspiration. Not because of what's trending, but because of the stories it tells. [sidenote: she accidently helped to inspire one of Valentinos NYFW shows at her previous properties driving her passion even deeper.]  Through her own channels, she has created a personal space to explore style, travel, culture, and the moments that shape how we see the world. Constantly inspired by all the things that surround her, she believes the best ideas come from staying curious, embracing change, and never losing your own point of view.

For Tiffany, hospitality has never been about selling rooms or filling hotels. It's about welcoming people into experiences they'll never forget. That's the gift she learned at home, the philosophy that's shaped her career, and the passion she continues to bring to Makeready every day.